Fil Filter says quality runs through its veins, thanks to its original equipment pedigree and knowledgeable customer service. Customer feedback plays a crucial role in this, so the brand can build on its strengths and work on areas where it can improve, allowing the manufacturer to provide a “complete and rounded offer”. Here, it shares a recent Q&A with A1 Motor Stores member and partner, Grand Corporation:
Q. What made you decide to use Fil Filter as a supplier?
Grand Corporation spokesperson (GC): “When Fil Filter first came to us, we were slightly reserved and uninterested; however, after we saw the quality of the product and the price, we decided to give it a try. I can strongly say it was one of the best business decisions I have ever made. We have seen an uplift of filtration sales, as well as several happy customers who are asking for the product over other well-known brands. At first, we had some customers who were not accepting of Fil Filter, but we had Fil Filter come with us to reassure the customer of the product we were selling. Since then, we have moved every customer over to Fil Filter.”
Q. How has Fil Filter supported your business?
GC: “We have had very good communication with the Fil Filter team. Whenever we have needed customer visits or marketing material to help get the customer engaged, the team have been there every step of the way. With their help, we have been able to get into customers who usually wouldn’t have spent with us. On top of this, the availability on products has been very good, (and) this has helped us keep up with demands during this very difficult period. Every visit from Fil Filter I feel like we have developed further with the brand, and I feel that we will continue to get stronger as the relationship grows.”
Q. Do you feel Fil Filter benefits your business operations?
GC: “When we order from Fil Filter, everything is smooth and straightforward – we have never had any late deliveries, short picks or have ever had to chase for documents. It is very helpful when you are dealing with a well organised business which takes pride in taking care of customers.”
Q. How has Fil Filter allowed your business to compete in the marketplace?
GC: “Since bringing Fil Filter in, we have been able to compete and beat competitors. The quality of the product speaks for itself and the price point on almost every filter is well below any other manufacturer.”
Q. Would you recommend Fil Filter?
GC: “Yes, 100% I would highly recommend Fil Filter. We have had a 40% uplift in filtration sales and margin. Everything that was promised was fulfilled, and I can’t find anything negative to say about the brand.”
