FAI launches it’s breaking range
FAI Auto Parts has introduced a range of brake discs and pads, as well as calipers and wear leads, to enhance its expanding maintenance and service product line. Braking now joins recent additions, such as control cables, filtration and the company’s established steering and suspension range, providing “targeted solutions for common MOT failures”.
You may recall that FAI previously entered the highly competitive braking segment. The initial range consisted of carefully selected references, including some of the fastest-selling braking components in the UK. Now, it has fully committed – offering a selection 20 times larger than the original.
PMF approached FAI for details and learned that the range includes 1,200 part numbers, with slightly more pads than discs to address application differences.
FAI Head of Product and Marketing, Peter Garrett, said: “Our focus was not on the largest part number count, but maximising UK vehicle coverage – especially for models from 2000-onwards. Our braking range encompasses approximately 34 million vehicles, including LCVs, which equates to about 90% coverage in the UK, based on recent data. Statistics show that cars aged 13 years and older remain on UK roads longer than in the early 2000s. Given this trend, broad product groups, such as braking, are needed. We believe this is a strong offering for both loyal and new customers.”
FAI reported products are securely packaged: discs in sturdy cardboard and pads vacuum-packed to prevent transit damage.
Calipers and wear leads added too
It has emerged that FAI has also developed a range of brake calipers and wear leads to ensure customers have all the major components needed to undertake any brake system-related job.
Where does FAI’s braking range sit in the market? Peter responded: “We have spent a great deal of time developing the range to achieve some key goals, namely value and quality. It’s a challenging balance to strike, especially in a saturated market, but we believe the development team has successfully achieved both elements.
“The discs are coated for easy installation, and the pads are semimetallic to minimise copper dust, while the design meets OE requirements for functionality. We believe that as our discs, pads and calipers are used by technicians as frequently as our steering and suspension range, there will be no doubt about how seriously we take each product group FAI introduces.”
FAI supplies all calipers as new units, not remanufactured, so customers can purchase them surcharge-free. All units are OE specification, with a zinc coating to prevent corrosion. Popular designs are covered, as are manual or electric parking brakes.
With the launch of its expanded braking range, FAI is confident it has demonstrated a commitment to offering customers a complete, high-quality solution for one of the most safety-critical areas of vehicle maintenance. By combining broad vehicle coverage with dependable product quality and practical features designed to aid technicians, the company believes it has strengthened its position in an increasingly competitive aftermarket.
