Exploring A1 Automotive Group’s rebrand and growth

A1 Automotive Group is confident its recent rebranding and strategic updates reflect its dedication to a future of strength and growth for its members.

A1 Automotive Group has embraced a series of positive transformations that it hopes signal an exciting new chapter in its journey. Previously recognised as A1 Motor Stores, the group’s rebranding represents a significant shift, one that shows a commitment to “growth, unity and professionalism”. The buying group believes this goes beyond a name change; it is a new, strategic initiative that connects the group with its broader vision and ambitions.

With the launch of new company branding, an enhanced website (scheduled to go live shortly), and a refreshed corporate image on social media, A1 Automotive Group is hoping to increase its reach and transform its public perception. By creating a more cohesive and contemporary brand, the group hopes to generate new opportunities while preserving and strengthening longstanding trusted relationships that have been crucial to its success.

A1 Managing Director, Simon Salloway, said: “A1 Motor Stores has come a long way since we started out in 1983, and we’re proud of the reputation we’ve built for quality products and outstanding service. Over the years, we’ve grown alongside our members, adapting to the changing landscape of the automotive retail sector. We’re thrilled to announce a new and exciting chapter as we expand our focus on the automotive component sector.

“Since day one, we’ve aimed to deliver the very best products and services, initially in retail, and now in a wider variety of components that have attracted many motor factor businesses. This shift has allowed our existing members to better navigate the aftermarket’s increasing complexity and capitalise on new opportunities. With the demand for high-quality components and tailored solutions at an all-time high, we’re providing the resources and tools our members need to thrive in a competitive industry.”

Simon also pointed to A1’s relationships with both its suppliers and independent workshop customers, all pivotal in creating a strong and resilient supply chain.

He continued: “One of the key factors driving our success has been building strong relationships with some of the automotive industry’s most trusted suppliers. By working closely with them, we ensure that our members have access to the latest innovations and a wider selection of parts than ever before. These partnerships not only bring competitive pricing and improved availability to our members, but they also give us the flexibility to respond quickly to market shifts and changing needs.

“Supporting independent garages has always been at the core of A1, and as we continue to expand our offerings, this commitment remains stronger than ever. Whether it’s providing strategic guidance, reliable supplier relationships, or just being a trusted partner, we’re here to help our members succeed in a dynamic market.”

Elevating opportunities

As part of A1’s growth strategy, as reported in a previous issue of Professional Motor Factor, it recently announced its new status as a shareholder in International Trading Group, Global One Automotive.

Global One Automotive, with 18 shareholders and members spanning 22 countries and a combined turnover of €4.65 billion, offers a “robust platform for collaboration and growth”. The alliance possesses a supplier base comprising over 80 OE and aftermarket brands, providing A1 and its members access to a wide range of products and market insights.

A1 is confident the decision to partner with Global One Automotive will strengthen its presence and competitiveness in the UK automotive aftermarket, and that it will bolster its members’ positions and equip them with enhanced resources and networking opportunities.

Expanding the network

Not only is A1 Automotive Group protecting its members’ best interests, but it is also committed to further expanding its network, with its most recent addition to the group being GT Motor Factors, a new factor business in Swansea.

Wayne Thomas, the owner of GT Motor Factors, revealed that the wide range of brands and products available, meeting the needs of the motor factor, made joining A1 Group an “easy decision”.

He continued: “I was also impressed by A1’s partnership with Global One Automotive, which will expand the product portfolio for the members, giving us access to additional suppliers as well as enhanced terms.”

So, how have the first few months transpired? Wayne answered: “The support from the staff at A1 has been overwhelming, reflecting their desire to assist and support members in all aspects of the business. From marketing efforts to attending our opening evening back in August, they have all been phenomenal.

“Last year’s A1 overseas convention in Lanzarote was one of the best I have ever attended, providing members with a chance to connect more closely with suppliers and strengthen relationships, which is key to our success. The A1 Group has certainly become an extension of our business, and their passion for success matches our own, which is exactly what an independent motor factor needs. Simon should be proud of the team at A1 HQ – a friendly and helpful group. Well done to him and the entire team!”

Engaging connections

Wayne’s mention of the A1 overseas convention is a neat segue to the next section of this article! Held in Playa Blanca, Lanzarote, it united 100 delegates, including members, suppliers and A1 Support Centre staff, in an incredible setting to strengthen relationships.

The convention was designed to maximise networking opportunities, starting with a welcome evening where delegates could connect in a relaxed, informal atmosphere. Throughout the event, structured gatherings, such as the member AGM and the supplier network event, provided platforms for members to share insights and suppliers to showcase their latest products. This all culminated with the gala dinner and awards ceremony, where achievements across the A1 network were celebrated in a five-star setting.

Embracing the road ahead

A1 is embracing the future ahead, committed to evolving in ways that, it believes, reflect both its heritage and vision. Central to this is the imminent launch of a new public-facing website, designed to offer a clear, engaging introduction to the group. Showcasing A1’s updated branding, the website will provide a refreshed look and more accessible information on the group’s offerings and values, designed to help current and potential members, suppliers and partners connect more effectively.

In 2025, A1 will once again host its annual spring trade show at the prestigious St. George’s Park in Burton upon Trent in March. After an event last year that attracted over 250 attendees, the trade show has become a cornerstone for the A1 community. A1 promises that the show will be even more impactful, providing members and suppliers with opportunities to connect, explore new products and discuss trends.

Simon concluded: “As A1 Automotive Group looks to the future, we’re excited about the opportunities ahead. Our ongoing collaboration with our Global One partners and the relationships we’ve built with local suppliers mean we’re well-positioned to keep delivering value for our members. This journey of growth and innovation is something we’re passionate about, and we can’t wait to see where it takes us next. We’re honoured to be part of the success stories of so many independent motor factors and automotive retailers, and we’re committed to providing the support and resources they need to continue thriving for years to come.”