Draper Tools helps workshops diversify

While parts and lubricants may be the mainstay of your sales, there can be additional profit opportunities to be had from broadening and diversifying your offering – and Draper Tools is helping its customers look beyond their traditional stock list in order to find new avenues for growth, extend their range and create cross-selling opportunities.

One surprising sales area that can really make a difference to the bottom line is professional workshop storage solutions. Our Bunker storage brand has proved popular with the trade, used by everyone from professional motorsport teams to busy workshops and car collectors – so why not capitalise on that popularity? Featuring a wide range of solutions from modular storage through to roller tool chests, workbenches and mobile tool trolleys, there’s something for every garage in the Bunker collection.

When it comes to storage sales, it’s important to focus on the difference it can make to your customer’s working life. Workshops often face unpredictable workloads and when the pressure is on, disorganisation can really work against them. Many of your customers will be all too aware of how a cluttered workspace affects productivity, leading to wasted time searching for tools and hindering workflow. This is where you can step in and provide some help. By offering a comprehensive range of storage lines, you’ll be selling a solution to a common industry pain point: disorganisation and inefficiency.

Boosting Efficiency and Profit 

A well-organised workshop is a profitable workshop! By helping your customers create a more streamlined and logical workspace, you enable them to get more jobs done in less time. This helps translate into a healthier bottom line for them, and a stronger, more trusting relationship with you. Here’s a look at a few storage lines that could improve your customer’s organisation and efficiency:

• Modular storage solutions: Promote modular cabinets and drawer systems, such as our Bunker modular storage, to help workshops categorise and easily access their tools. This allows for a logical organisation based on repair processes, keeping frequently used items within easy reach.
• Mobile workstations and tool trolleys: Portable tool chests, workstations and trolleys, like Draper’s Bunker roller tool chests and tool trolleys, enable technicians to bring their essential tools directly to the job, saving valuable time and reducing unnecessary movement around the workshop.
• Maximising vertical space: Encourage the use of pegboards and racking systems to utilise wall space for frequently used hand tools. A versatile storage range, like Bunker, allows workshops to customise their storage solutions to their specific needs, making the most of their space and boosting overall efficiency.

Capture Attention in Store

Floor space may be tight, but a well positioned storage display in-store can be very impactful, creating something aspirational for customers who come in. Choosing to display a solution allows customers to see first-hand how much organisation they can get with just one cabinet. Fill it with tools and essentials to demonstrate how effective it is. You only need one impressive solution to capture attention, and with some relevant literature to hand, you could soon have your customers considering a storage upgrade.

Alternatively, if you sell online, it’s easy to add a storage collection to your online store and offer your customers a complete storage makeover.

Communicating Your Offering

Communication is key to up-selling and letting your customers know you can solve their clutter problems. Use every channel you have from in-store displays to social media and email to promote the power of an organised workshop. Don’t forget to ask whichever storage brand you’re stocking for literature and assets to help you promote the range.

Embrace New Revenue Streams

Ultimately, by diversifying your product offering to include professional storage, you’re providing a strategic solution that directly impacts your customers’ efficiency and even profitability