Spark and glow plug brand, Autolite, has returned to the European aftermarket. The news was revealed during September’s Automechanika Frankfurt trade fair by Autolite’s parent company, First Brands Group.
Supported by more than 85 years of design, manufacturing and engineering expertise, Autolite products “meet the most demanding requirements, offering the ultimate solution in performance, reliability, and value for money”.
The brand is currently distributed in the United States, Canada, Mexico, and Australia and is now making an impact in European motor factors and workshops too.
The range boasts five product lines that, due to a purposely designed and consolidated range, covers more than 80% of the European vehicle parc with less than 50 SKUs. In essence, the hope is more sales and less stock to hold.
The company has a production capacity of more than 300,000 plugs a day, with more than 10 billion spark plugs produced so far.
Brand and Marketing Manager (Europe), Sam Robinson, said: “Autolite is an incredible brand and one that will benefit the aftermarket hugely.”
The range:
Autolite Copper spark plugs deliver quick starts, good fuel economy and smooth acceleration.
Autolite Double Platinum spark plugs have a design that greatly decreases gap erosion and reduces misfires. These are spark plugs for distributor-less ignition system engines.
Autolite Iridium XP is an OE replacement iridium spark plug, balancing a tested blend of iridium, platinum and palladium. These Iridium XP plugs precisely focus spark energy at the optimum ignition point to deliver high power, long life and value.
Autolite Iridium Ultra is an engineered OE replacement iridium spark plug. A laser-welded 0.5mm iridium finewire centre electrode provides fuel efficiency, acceleration and focussed ignitability.
Autolite Glow Plugs provide a fast and reliable cold start for both older engines and modern applications. They feature after-glow capability and are made from materials to meet OE standards.
