UK garages are set to benefit from working in partnership with ZF Aftermarket, as the business launches its new loyalty points programme, ZF [pro]Points.
Effective immediately, points will be awarded for every purchase made across ZF Aftermarket’s OE quality brand portfolio of aftermarket parts: Lemförder, Sachs, TRW, Boge and ZF Oil Change Kits. Members can then access their ZF [pro]Points portal and redeem them for lucrative prizes, including consumer electronics and fitness accessories. To celebrate the launch, for a limited time only, one-in-ten randomly chosen new members will be entered into a prize draw to win a fantastic 20,000 points.
“The aim of the programme is twofold,” explained Kevin Price, UK Marketing Manager, ZF Aftermarket. “We want to reward garages brand loyalty and further strengthen ties with our trade partners. The best way of doing this is to supplement our OE quality product portfolio with attractive purchase incentives for them via ZF [pro]Points.”
The programme is extremely easy to implement and use. To take part, garages must first register at: www.zf-propoints.com. A unique user account will then be created. Garages then need to collect the labels on the product packaging of purchases made through distributors, and send them directly to ZF [pro]Points using the prepaid envelopes supplied.
Using unique account passwords, each registered user can access their account and keep a check on points earned. Once the user has accrued enough points, they can then redeem them for high quality items, including consumer electronics and fitness accessories.
Kevin explained, “In essence, we have developed and improved the ‘Automotive Diamonds’ program, which many UK garages were familiar with, and naturally included in the concept our entire product portfolio for our core products of driveline, chassis and steering technology.”