With a universal fit and advanced protection, motorists can now upgrade to beam blade technology without spending a fortune… and so can factors.
With 97% car parc coverage and only 14 part numbers, TRICO says its slim-line range allows motorists to improve their vehicle from a conventional windscreen wiper blade to premium beam blade wiper technology. This particular blade replaces both OE fit beam blades and upgrades conventional hook arm blades.
The one-piece wiper structure is claimed to prevent clogging from snow, ice and road debris, providing excellent visibility in all types of weather. The company has put safety and quality first, as TRICO Flex has been vigorously tested to perform over one-and-a-half million cycles.
Customer benefits
TRICO is well-aware that space inside a garage is limited, thanks to the diverse range of tools that a technician requires to go about their daily routine, so, with that in-mind, the Flex range is easy to stock ‘on the shelf’ and can be retrieved with ease – but it’s not just garages that can benefit from the user-friendly TRICO Flex range.
Product and Brand Manager, Sam Robinson, said: “This range is the perfect ‘first step’ for any garage owner or manager; it’s an additional profit opportunity with minimal stock investment: 97% car parc coverage but only 14 pieces needed.
“But motor factors, too, should be attracted to the competitive price point, considering the premium quality and performance upgrade from conventional wiper blades.
“Factors that stock TRICO Flex wiper blades, will be livening up their branch with stylish, yet clever, packaging. It is also stamped with a QR code, which links directly to an online catalogue.”
Sales support
TRICO offers a plethora of sales support and merchandise to assist stockists display its products and ensure they stand out; at last year’s MECHANEX: Sandown Park exhibition, the company demonstrated its garage packs that contained 50 Exact Fit blades, complete with eye-catching wall rack and poster. The company has a variety of customisable posters and store signage that can be displayed.
Mark Doney, from Mon & Border, was one of those stockists who installed signage. He said: “We were very impressed with how TRICO went about its business, as within days of enquiring the signage was designed, built and up on display. It looks and feels modern and smart, which has impressed the customers.
“When customers come into the store, they can’t help but notice the signage. We’re pleased that it, not only brightens up the branch, but it promotes the free fitting of TRICO wiper blades.”
Senior Marketing, Brand and Product Manager, Sam Robinson, said: “TRICO’s POS merchandise is crucial for stockists. We’re active in the automotive aftermarket, looking for new methods to assist our distributors, and I hope our signage and posters can make their way onto more stockists’ walls soon.”
