Motul expands its additive product range

The additives market remains buoyant; people want their vehicles to run optimally and enjoy an efficient working life of the engine, according to Motul UK and Ireland Sales and Marketing Manager, Andy Wait. He explains why he believes it is easier than ever to make additive a profitable revenue stream.

Motul is constantly looking to refine and enhance its offer for the aftermarket to both its direct and end-user customers. Our additive product range has been available for several years and can boast some of the most advancedtechnology products. Two years ago, we expanded our range with a second set of products aimed directly at the consumer.

We also saw that additives represent a real opportunity to enhance the customer service offer. We looked at the variables that would help make them even more attractive. Consequently, we introduced specialist workshop equipment to make it as efficient as possible for workshops to be able to sell and install.

Equipped to make additives work for you

Thanks to our 2-in-1 and 3-in-1 injector systems, technicians can apply two to three additives at one time. Better yet, once the machine is connected to the relevant vehicle system, it can be left to run through the additive programmes automatically, leaving the technician free to focus on other tasks. Technicians can get on with other jobs while the equipment takes care of the additive change process. The same applies to our EVO system, which both flushes and changes the transmission fluid in gearboxes.

Both our professional and consumer ranges have enjoyed success. However, with some degree of overlap between the two ranges, the distinction was sometimes blurred; therefore, we have now taken the opportunity to streamline.

The majority of the range will now be available for both workshops and retail. The exception to this will be a short Professional range, which will be available to service those with Motul Injector System and and EVO Gearbox change equipment in their workshops.

As technology evolves apace, we have looked at both the current customer market areas, as well as emerging trends in the market. We have, therefore, developed various new products to enhance the Motul additive range and these offer further opportunities for factors, workshops and end-users alike.

Fuel additive product range integrates detergent molecules – decreases and even eliminates fouling

■ Petrol additives: Fuel System Clean removes contamination from the entire fuel system and cleans it, while binding moisture and condensed water. GDI Clean offers a thorough cleaning of valves, injector nozzles and the inlet area for direct injection petrol engines. Valve And Injector Clean for non-direct injection petrol engines removes contamination and keeps injectors clean.

■ Diesel additives: Diesel System Clean removes contamination, and binds moisture and condensed water throughout the whole system. DPF Clean maintains the DPF, when used regularly, and supports regeneration.

■ Oil additives: Engine fouling, due to incomplete fuel combustion, is not limited to the combustion chamber. It can also contaminate valve lifters and the rest of the cylinder. This fouling hinders the interaction of metallic parts and increases abrasion, causing abnormal wear which can mean more frequent oil changes – even cause engine failure. This wear can also damage the oil system, causing leaks. Our oil additive range includes a wide choice of products to decrease and eliminate fouling and stop leaks.

Engine Clean dissolves contamination and deposits in the oil system, while Engine Oil Stop Leak helps to regenerate engine gaskets, while keeping them soft and supple. Hydraulic Lifter Care prevents pressure loss and reduces noises caused by friction.

■ Transmission and cooling: Automatic Transmission Clean removes contamination and deposits in automatic transmissions, while Radiator Clean removes deposits throughout the cooling system and Radiator Stop Leak is self-explanatory.

■ Complete additive kits: Seeking to enhance the potential offer at point of sale, we have also looked at driving needs and habits; therefore, we have developed additive ‘kits’, a product ‘bundle’ that will provide solutions for diverse situations.