GS Yuasa has revealed a tasty new partnership with confectionary brand Tunnock’s. The partnership sees the two brands join forces to feed the nation’s vehicle technicians over winter, a period associated with high rates of battery failure.
The ‘Treat Yourself to a Tunnock’s’ initiative follows the success of GS Yuasa’s snack pack and ‘eggstra’ promotions and brings together two brands and long-time supporters of the three-time BTCC Champion, Gordon ‘Flash’ Shedden (right), who fronts the campaign. This latest initiative will see nearly half a million individual snowballs shipped across the UK and Ireland.
Each promotional pack contains eight Snowballs, as well as a unique code for the battery manufacturer’s exclusive competition. With a smart watch, a Gordon Shedden experience at Knockhill racing circuit and three GS Yuasa ‘Winter Workshop’ kits up for grabs, workshops and technicians are encouraged to complete the entry form on the GS Yuasa website for their chance to win.
GS Yuasa Battery Sales UK General Sales and Marketing Manager, Jon Pritchard, said: “We know this is an incredibly busy time for workshops; in fact, more batteries fail in winter than at any other time of year. That’s why our latest promotion encourages vehicle technicians to take a well-earned break and treat themselves to a Tunnock’s. By choosing an OE quality, GS Yuasa-manufactured battery, (workshops) are ensuring (their) customers avoid a non-start situation – the last thing anyone wants on a frosty morning.”
GS Yuasa and Tunnock’s Brand Ambassador, Gordon Shedden, added: “Winter really is the season of battery failure, and with this promotion, we’re forecasting snow too! With the widest range and cold weather performance you can rely on, GS Yuasa (is) the number one choice for me and the UK’s thousands of mechanics and motorists.”
How does the promotion work?
Available at no cost with qualifying purchases of Yuasa and GS-branded batteries from participating distributors across the UK and Ireland, the ongoing promotion will see vehicle technicians receive a free pack of Tunnock’s Snowballs with their battery purchases over the coming months. Exclusive to the trade, the promotion is already up-and-running and will conclude at the end of February, or while stocks last.
