In order to boost awareness of the importance of cabin and activated carbon filters, Comline has launched a new campaign.
Comline is utilising its position within the European aftermarket to communicate exactly why a regular change of cabin filter is essential for the driver and vehicle occupants to ‘stay protected’.’
The core of Comline’s ‘stay protected’ campaign is a dynamic new video and an equally powerful infographic poster, both of which communicate the benefits of cabin and carbon filters in engaging style.
Focusing on the potential health issues that the cabin filter aims to negate, both the video and the poster quickly build a clear understanding as to why it’s essential for motorists to change their cabin filter in line with their regular service intervals.
On the campaign, Comline’s Group Marketing & Communications Manager, Leigh Davies, commented: “It continues to surprise me how many motorists don’t see the importance of changing the cabin filter because it’s not mechanically essential for the vehicle. Ultimately, a cabin filter protects what’s most important in a vehicle – the driver and vehicle occupants!
“With our latest ‘stay protected’ campaign, Comline is aiming to deliver simple, educational tools that depict exactly why the cabin filter is so important. Furthermore, these are tools that can be utilised by factors, distributors and garages alike to help spread the word and potentially grow sales in this frequently under-exploited category.”
Alongside its range of air, oil, fuel and paper cabin filters, Comline also provides an extensive range of activated carbon filters which deliver an additional layer of protection against harmful gases such as Ozone or Benzine, and help to neutralise unpleasant odours. This is reflected in a clear thread running through its new campaign, which the brand consistently refers to as ‘The case for carbon’. Leigh added, “The case for carbon is clear and simple: if you want the optimum level of protection and want you and your family breathing clean, fresh air, then there really is no substitute for a Comline activated carbon filter.”
Comline recommends that a cabin or carbon filter is changed in line with the vehicle’s recommended service intervals. On top of this, the company also points out some of the red flags which should alert the driver that a fresh filter is needed. Feeling tired or a lack of alertness are tell-tale signs, whilst a fogging windscreen and an airless feeling inside the vehicle also suggest it’s time to change. Such symptoms, coupled with the risks of inhaling contaminated air, can only serve to validate Comline’s stance that the cabin filter is an essential service component.
Supporting facts
A cubic metre of air contains anywhere between 10-80 billion particles.
Among these particles are contaminants such as allergens, pollens, toxic fumes, exhaust fumes, gases, dirt, soot, bacteria and odours.
Compared to walking, the risk of contaminant inhalation is 12% greater when driving.
Exposure to such pollutants can cause cardiovascular or respiratory problems, trigger allergies or asthma, and even have carcinogenic effects.
