MyComline provides a platform for customers to enhance their brand marketing and promotional activity, according to Comline Auto Parts Marketing Manager, Jo Emmerson, who reveals how the doorway to the portal opens, as well as give a rundown of her top-five.
Walk into any motor factor in the land, and it’ll be kitted out with literature, branded clothing, banners and signage.
Comline makes the process of obtaining its own merchandise straightforward and offers its customers a wide array of marketing services, most of which is available for personalisation and made to order, in parallel with its own campaigns; for example, in 2021, Comline has been aiming to grow its steering & suspension range by a third, and this has been fronted by the innovative ‘Your New Reality’ campaign, which brings Comline Augmented Reality to the fore.
To complement that initiative, the award-winning British brand is offering an eclectic mix of bespoke steering & suspension merchandise, such as notebooks, winter jackets and even virtual reality (VR) headsets. These tools, and many more besides, enable motor factors to promote the Comline range and deliver promotions that will entice their customers.
Also available at MyComline are a variety of promotional leaflets to download, detailing product features and benefits, as well as a vast library of images, logos, social media content and inspiration for factor vehicle branding. The end-result is a stronger and more dynamic relationship between supplier and motor factor, but, most importantly, the portal is a platform for stockists to grow their Comline business.
Comline customers interested in accessing the portal are advised to contact their regional sales manager. In addition, there is a ‘how to’ video guide available directly from the MyComline login screen, which illustrates all the features and functionality available on the portal.
The fab five!
As demonstrated in our recent Salvage Rebuilds film, Comline-branded kneeling pads are forgiving on the knees, meaning technicians can replace brakes without feeling discomfort or pain when taking the job on. Of course, a distributor may wish to keep this for themselves, particularly if they’re stocking shelves close to the floor!
More and more motor factors are utilising social media, and, as a result, Comline offers a variety of social media tiles, which are dedicated to certain product categories; therefore, they can now promote different Comline products online.
Who doesn’t love a nice, warm cup of something!? Mug packs have become a mainstay in motor factor canteens or on the counter. Whether they’re a fan of a milky tea or strong americano, Comline can cater for any taste, not to mention the chocolate bar that comes with each pack!
The VR headset allows motor factors to get up-close-and-personal with our steering & suspension range. Within selected 3D renders, users will notice ‘hotspots’, which, when clocked, provide features, advice and benefits for the respective parts.
Finally, something for the sales reps, is the Air 5W wireless charging journal, a refillable journal cover for A5 size notebooks. The front cover has a wireless charging pad for smartphones compatible with the latest Android generations or iPhone 8 and upwards.
