Maintaining relationships with customers is essential in order for any business to succeed. In light of this, two distributors held a technical training session which sought to keep their customers in the loop with technical information.
Midwest Motor Factors and Monmore Auto Parts recently hosted an evening filled with technical training for independent garages at GTG Wolverhampton.
More than 50 garage owners, technicians and apprentices attended the event, which featured presentations by Yuasa’s Ian Newham, European Technical Training Manager, and European Exhausts and Catalysts’ (EEC) Stuart Still, Business Development Manager and Technical Trainer.
The Yuasa batteries brand is the newest brand available at Midwest and Monmore, complementing the range of Goliath batteries also available.
Both motor factors offer Yuasa’s YBX automotive range, which includes conventional batteries to handle the demands of today’s modern vehicles, and next generation EFB and AGM batteries, which are specifically designed to satisfy the fuel saving and environmental benefits of vehicles fitted with emission reduction systems such as start-stop.
With Yuasa claiming that its YBX range offers almost complete coverage of the UK vehicle parc, the company also regards the range as offering superior performance, long service life and the very latest in technology.
Also unveiled at the event was the Padtech Fitting Centre Programme, which is aimed at promoting the highest standards in brake pad fitting in the automotive industry.
Factors can boost their relationships with their customers by informing them of the free point of sale material that is available to them, as well as being offered the latest in brake pad technology and discounts on the Padtech range.
To be part of the fitting centre programme, garages need to buy the top 20 pads for just £275+vat. Fitting centres will receive a banner and a wall sign promoting the Padtech fitting centre status, and air fresheners and checklists to assist motorists on braking inspections.
Group Factor Manager, Craig McCracken, commented, “This training event was the most comprehensive yet, as we respond to customer requests to include more information on services and opportunities available to them through Midwest Motor Factors and Monmore Auto Parts. With Winter now underway, we want to make sure that all garages are prepared for the season, and that they have complete confidence in the brands, products and ranges that we have available.”
Every person that attended the event was entered into the prize raffle, which was won by Charlie Whitehouse, Apprentice at Macrome’s Garage. Charlie picked up a hamper, while two free Bilston F.C shirts were won by Eurotechniks and C Fierro Garage.
Maintaining relationships with customers is essential in order for any business to succeed. In light of this, two distributors held a technical training session which sought to keep their customers in the loop with technical information.
“Factors can boost their relationships with their customers by informing them of the free point of sale material that is available to them.”
