Magneti Marelli, even though the brand is known throughout the world, believes there are many in the aftermarket that aren’t aware of some of the ranges available within the Parts and Services portfolio – or the fact that motor factors will soon be able to benefit from next-day delivery service.
Tony McKeown heads up the Magneti Marelli Parts and Services presence in the UK and Ireland through his company, LHM Automotive Limited. He is confident his experience and knowledge of the aftermarket, alongside the brand heritage of Magneti Marelli, is a winning formula.
He tells PMF: “I have an extensive history of working successfully with aftermarket and OE component brands in the UK over many years, and Magneti Marelli has always impressed me. The quality of their parts is of the highest calibre and is a perfect option for any garage workshop’s service offering.
“Both Magneti Marelli Parts and Services and my own company LHM pride ourselves on the extensive market research we compile, and we are delighted it has revealed that garage workshops and their technicians regard Magneti Marelli as one of the most respected brands in Europe and with the highest level of quality.”
It’s not just lights and electrical products…
Conducting research, it was revealed that many motor factors and workshops thought that Magneti Marelli was only a provider of lights and electrical products. Dispelling those myths was an interesting experience.
Tony said: “They were pleasantly surprised once they became aware of the much wider range of products available through the brand. It was exciting to know that they could have much more of a ‘one-stop shop’ through us and that next-day delivery was also shortly going to become available.”
So, what else is in the portfolio?
Suspension
Magneti Marelli Parts and Services offers a vast range of shock absorbers. An OEM parts producer, it produces over 25 million units a year for a wide range of different vehicles. In the aftermarket, its shock absorbers are all of OEM quality or equivalent. The company says its shock absorbers offer “excellent road holding, driving safety and comfort in any conditions and on any kind of road surface”.
Engine engagement
Magneti Marelli Parts and Services has a significant range of engine management solutions, featuring thousands of advanced sensors designed for vehicle diagnostics and control.
Its engine management products are built to strict OEM standards, keeping vehicle powertrains performing with factory-level efficiency. The company reports its sensors provide “excellent reliability, reduced emissions, and smooth power delivery”.
Batteries
The Magneti Marelli Parts and Services’ batteries are produced in European factories, on production lines certified for OE production and boast the use of the same materials and technologies.
A century of motorsport innovation
Many will recognise the Magneti Marelli name from the upper echelons of motorsport across the world. Magneti Marelli has helped win championships at every level, from national series all the way through to World Championships, and it has a proud history of success that stretches back over a century on both two wheels and four. That continues to this day.
Starting with its ignition systems, it has helped deliver significant technological shifts, including pioneering the semi-automatic paddle shift gearbox and developing the Kinetic Energy Recovery Systems (KERS). The brand is also responsible for telemetry systems and custom hybrid and powertrain electronics, as partners to some of the biggest names in the sport.
Magneti Marelli Parts and Services is also heavily involved in UK motorsport and showcases this involvement through its partnership with Restart Racing in the British Touring Car Championship, with race winners Chris Smiley and Dan Lloyd behind the wheel of their Hyundai i30Ns.
Final message
Talking directly to motor factors, Tony concluded: “The message is simple: if they want to increase sales and brand awareness opportunities, then Magneti Marelli Parts and Services is a growing channel to allow them to do this, and LHM will help them achieve their aims.”
