Nissens expand into ignition coils

With a century-long reputation in thermal management, Nissens is confident it has the expertise, experience and after-sales support to ensure its ignition coils are an aftermarket hit.

Speaking to PMF, Nissens Head of Marketing and Group Content Director, Jan Zieleskiewicz, explains how the company is supporting motor factors through this expansion: “Complete product master data for fast, secure product identification.

“As an acknowledged and certified TecDoc data supplier, we deliver all necessary information for proper cataloguing, including OE cross-referencing, technical drawings, and product images wherever possible. So-called A++ content is also available for online sellers needing a well-prepared package for their digital audiences.”

Jan says the company has gone beyond data provision to boost confidence in a potentially high-risk, high-return category if diagnostics are incorrect.

He said: “After-sales and technical support are key parts of our strategy. Ignition coils have been fully integrated into the Nissens Experts programme, so we can offer both online and onsite training. Valuable diagnostic and installation resources are accessible at www.rdr.link, providing workshops with the tools they need to reduce misdiagnosis and minimise warranty claims.”

Stocking strategy crucial

With over 300 references covering more than 2,000 OE applications and 80% of the European car parc, stocking strategy is critical for distributors.

Jan continued: “We work closely with motor factors, using local car parc and VIO data to plan effective stocking profiles. Our European production and robust warehouse network, including UK depots, allow us to ensure fast-moving parts remain readily available.”

On how motor factors should present the range, Jan was emphatic: “Our ignition coils are not just another market brand. They feature in-house engineered solutions, advanced materials and undergo rigorous testing. They are engineered for excellence while remaining highly competitive.”

Technical engagement is another key pillar of Nissens’ approach, as Jan explains: “Education and communication are vital to building trust. Our experience with turbos, EGR modules and high-voltage AC compressors taught us that proper technical support drives correct market perception and business growth. Both workshops and factors can access our multilingual training programmes and free resources at nissens.com”

Reasons to be wary? No, says Nissens

Market hesitations around ignition coils often centre on return risk and new-category uncertainty, Jan claims, but he is confident Nissens has countered this with a robust, long-term strategy.

He said: “We expect this product line to deliver robust revenue and drive tangible commercial success for our aftermarket customers for decades to come.

“The ICE car parc is ageing, averaging 12 to 13 years, which ensures strong aftermarket potential. Our ignition coils are part of a broader portfolio of critical engine components, allowing motor factors to offer a single, trusted point of supply for high-performance parts.”

Conclusion

Jan’s concluding message to motor factors is clear: “Trust the experts, trust the premium brand, and ignite with confidence with a product line designed, manufactured and tested for exceptional reliability and supported with complete aftermarket solutions.”