Schaeffler update its REPEXPERT Bonus Shop
Schaeffler’s REPXPERT Bonus Shop has been updated – with new features and products at the headlines – but what’s in it for motor factors? PMF quizzes Kian Patel, Schaeffler’s marketing executive, to find out.
For free, REPXPERT members are now able to personalise selected clothing and accessories in the REPXPERT Bonus Shop. Schaeffler says members can now add a name or garage name to many of the items within the new GearX clothing range, plus new products, such as retro wall signs and door mats.
Products have been added to the workshop essentials range too, including a Bosch kettle, toaster, and a coffee machine with T-pods to use with it. The electronic range has been updated too with gadgets, speakers, earbuds, and power banks included.
Q. Schaeffler says there are benefits to being a REPXPERT member from a workshop perspective, but what are the advantages to motor factors?
A. There is a REPXPERT parts distributor membership level, which gives motor factor sales staff instant free access to Schaeffler’s TecDoc powered and VRN linked online parts catalogue. They can also access all of the related TecRMI data, including fitting instructions, technical bulletins, and lots more product information.
Q. How can motor factors be proactive when it comes to REPXPERT and the Bonus Shop?
A. Factor sales staff can remind workshop customers about the benefits of REPXPERT membership, including scanning the OneCode label for an instant authenticity check and to collect bonus points. Members can accrue bonus points quite quickly and exchange them for Laser and DeWalt automotive tools, plus a variety of premium REPXPERT workshop clothing and the new ‘workshop essentials’ range.
They can also remind workshops that they can instantly download all the relevant information required to carry out a professional replacement with just the one simple scan.
Q. Can Schaeffler provide any milestones about the bonus shop since it was launched?
A. After over ten years, REPXPERT now boasts well over 20,000 members, with around 8,000 actively using the system to help with day-to-day workshop operations.
After Brexit, the loyalty scheme migrated from Schaeffler in Germany to a UK-based Bonus Shop, relaunching in 2018 with a new range of laser tools, consumables, clothing, gadgets, and merchandise.
During the REPXPERT Conference, we announced that there would be cost savings applied to all products in the Bonus Shop, meaning members can now get more for their bonus points than ever before!
