HELLA’S thermal range gets a new face

HELLA has given its thermal management range a fresh face – and a cool one at that…

If you visited HELLA’s stand at Automechanika Birmingham earlier this year, you may already be familiar with Terry – the brand’s new thermal management mascot. Named via a competition open to visitors, Terry is now front and centre of HELLA’s campaign to showcase its expanding range of OE-quality cooling and air conditioning components.

The winning entry came from Chris Thomas of B&R Motor Factors, and the light-hearted penguin has quickly become a symbol of HELLA’s commitment to quality and reliability in thermal management.

HELLA UK Product Manager for Thermal, Ian Mattacola, said: “Terry’s a light-hearted symbol with a serious message about reliability and quality. The naming competition was a fantastic way to showcase that HELLA is once again a full-range thermal management supplier.”

Serious point to be made

With over 900 key components already available – covering compressors, condensers, radiators, fans, intercoolers and interior blowers – HELLA’s thermal range continues to grow. By 2027, the line-up is set to expand to 6,500 parts, supporting passenger cars, LCVs and heavy-duty applications.

HELLA insisted Terry’s role isn’t just limited to a fun name either; it reported the mascot reflects HELLA’s two decades of experience in air conditioning and engine cooling, and its commitment to bringing OE-level technology to the independent aftermarket. This includes components, such as coolant control hubs, electric water pumps and electronic valve actuators, many of which are designed for hybrids and EVs.

Over the coming months, Terry will feature across HELLA UK’s social media and marketing campaigns.

HELLA is confident its thermal range – and Terry’s growing presence! – offers you an engaging way to showcase the brand’s OE-quality solutions, helping your customers stay ahead in a competitive market.