Upselling opportunities with fuel and oil additives
Additives offer motor factors a proven, technician-friendly product that can help workshops add value to every service – without increasing labour time or workshop capacity demands. That’s the view from Cataclean Key Account Manager, Maddie Bamber.
With emissions regulations tightening and fuel costs rising, workshops are under increasing pressure to help customers keep vehicles running efficiently while maintaining profit margins. One quick, effective way to achieve both is through the use of professional-grade fuel and exhaust system cleaners – a simple upsell that delivers measurable performance benefits.
Having an easy-to-use, ‘pour-and-go’ fuel additive that can be added directly to the fuel tank during routine servicing can make a significant impact. Once in the system, it works through the entire fuel and exhaust pathway – cleaning injectors, combustion chambers, EGR valves, oxygen sensors and catalytic converters, while helping to reduce carbon build-up and restore engine efficiency. This results in improved fuel economy, smoother performance, lower emissions and reduced risk of costly component failures.
From a commercial standpoint, this simplicity translates into significant revenue potential. Workshops can offer the treatment as a low-cost, high-value add-on, creating a simple upselling opportunity – and customers can see tangible results, such as improved fuel economy or help in passing an MOT emissions test, which encourages repeat purchases.
Motorists can even return between services to buy additional bottles themselves, creating consistent repeat business for both you and your workshop customers.
As emissions regulations tighten and vehicle owners look for preventative maintenance solutions, stocking trusted and proven fuel and exhaust system cleaners, like our flagship 8-in-1, enables you to support your customers with products that deliver measurable performance – whilst offering profitability benefits.
As today’s engines become more complex and emissions standards continue to evolve, proactive maintenance is more important than ever. Fuel and exhaust system cleaners are a simple, cost-effective way for workshops to keep customers on the road – and keep profits flowing.
