The potential in up-selling braking systems

Improving a car’s braking system presents significant upselling potential, especially for enthusiastic drivers seeking additional style and performance – whether on the road or the track, according to Brembo’s experts.

Whether these are drivers who want a sporty response on normal roads or owners of supercars who like to spend their weekends competing on the circuit, there are plenty of passionate drivers looking for ways to boost the agility, performance and reliability of their vehicle.

Our Upgrade braking solutions are designed to meet this demand. The prestigious, yet accessibly priced, Upgrade range has been specifically designed for drivers seeking that crucial extra advantage.

Brembo Upgrade allows replacement of a vehicle’s OE braking system with a custom set of advanced, sporty-looking brakes. Every Upgrade component is manufactured in-house and founded on Brembo’s 50-year experience of developing and testing brake systems on racetracks worldwide.

What’s in the range?

The Brembo Gran Turismo (GT) Kit, in addition to providing day-to-day braking power for nearly any high-performance car, gives braking confidence on track. Each kit includes a selection of distinctively painted racing-style aluminium fixed calipers to suit every aspiration and aesthetic. Options include two-piece A calipers directly derived from Brembo’s most popular OE application; M monobloc designs for both road and racetrack; S calipers for club and weekend racers; R calipers for the most challenging performance conditions.

For drivers who demand the very best for their car, Brembo’s BM calipers are made with ground-breaking 4D casting technology, allowing a level of design efficiency usually only feasible in racing billets or forged calipers. Options include: BM8 – eight pistons, for high-end vehicles; supports discs up to 420mm x 40mm – BM6 – six pistons, suited for saloons and coupés; supports discs up to 410mm x 36mm – and BM4 – four pistons, designed for sporty applications; supports discs up to 380mm x 30mm. Each GT caliper comes paired with slotted or cross-drilled discs, pads, brackets, hoses, hardware and brake fluid.

The Upgrade offering is completed by carbon ceramic (CCM) brake discs, which are 50% lighter than cast iron, yet highly stable, corrosion-free and heat resistant when braking at speed, plus dedicated carbon ceramic pads – providing a replacement solution for most performance cars.