How the latest generation of Lucas bulbs are beneficial
For nearly 150 years, the Lucas brand has illuminated our paths – long before the Ford Model T rolled off the production line, and even before the first Mercedes ‘horseless carriage.’ From the seas to the streets, Lucas lighting has been trusted by generations. Now, the brand is poised for its next chapter, as a new generation of Lucas bulbs arrive.
Behind this innovation is ELTA Automotive, based in Birmingham which is the birthplace of Lucas. As the longest-standing Lucas licensee, ELTA has launched a three-pronged strategy to propel the brand. By forging global manufacturing partnerships, implementing rigorous quality assurance through testing facilities and revitalising the Lucas brand image, ELTA is bringing 150 years of heritage back into the spotlight.
In a clear sign of progress, Halfords has selected Lucas as its premium bulb offering. With prime positioning across nearly 400 stores, ELTA is confident Lucas is once again top of mind for British motorists.
Brighter or whiter? That is the question!
Leading the charge in Lucas’s bulb lineup are two flagship upgrades, designed to meet the demands of today’s drivers: Brighter or whiter? With this simple choice, upgrading vehicle lighting has never been easier, according to ELTA.
Brighter? The Lucas LightBOOSTER, now offering up to 200% more light on the road. With options for 100%, 150% and 200% brightness increasing, there’s a solution for every budget. Whether drivers need halogen or HID, they’ll enjoy enhanced visibility, all while staying 100% road-legal and e-marked for safe driving.
Whiter? Enter Lucas WhiteBOOSTER, its most advanced blue mask technology to date. It’s engineered to filter out yellow light at the brightest points of the premium filament, delivering 5000K white light for halogen bulbs, and up to 6000K for roadlegal HID. The result? A crisp look that offers both style and a modern look.
By focusing on two clear upgrade paths, ELTA believes Lucas has simplified the decision-making process for drivers, cutting through complexity to boost sales conversions and improve customer satisfaction.
The Lucas bulb wall chart is back!
ELTA has announced the return of the new Lucas bulb identification wall chart. Featuring the latest bulbs and 3D-rendered images, this literature has been upgraded to offer greater value.
Each bulb now includes a QR code, giving instant access to detailed information, such as images, technical specifications, packaging options, part numbers and barcodes.
The chart also showcases Lucas’ latest upgrade ranges, including 5000K white, 200% brighter and LED options. Plus, the large A1 sheet doubles as a Lucas LightBOOSTER poster on the reverse.
