Ring Automotive, the vehicle lighting, inspection and power specialist that creates products for the aftermarket, has invested thousands of pounds in a strategic rebrand to reinforce the company’s position across Europe ahead of Brexit.
As a business that develops quality products for the European trade and retail markets, Ring Automotive has recognised the need to create a brand that can communicate its authority and expertise.
Updating packaging across more than 5,000 product lines that cover a range of accessories including autobulbs, workshop tools, battery care, tyre care and vehicle conversion, the company now feels that it has a strong and vibrant brand presence that will capture attention and increase sales.
Supporting the planned growth of the business across Europe, the new brand creates a consistent visual message and tone across the all the company’s products.
Marketing Manager for Ring, Henry Bisson, commented, “We have developed our new brand to be more coherent, consistent and competitive when meeting the needs of our customers in the European aftermarket. We remain technical experts dedicated to delivering the right product, presented in the right way.
“Like many businesses, we need to prepare for Brexit and creating a consistent look and feel is just one of the steps that we are taking to ensure our customers throughout Europe continue to invest in products that they know will deliver on quality and performance.”
Ring will officially launch the new branding over the coming months with an exclusive showcase at Automechanika 2018. Furthermore, the business will roll out the new creative across its website and its company literature.
Henry concluded, “With the new brand, we will have a stronger point of sale offering, so that our products are easier to recognise in store. The vibrant and unique new colours have been composed with an assured design to showcase our technical and considered approach.”
