How using Cataclean benefited Markhams Garage

Simon Powney, managing director at Markhams Garage, has shared insights into the benefits and upselling opportunities Cataclean provides the business.

Simon, who has dedicated 32 years to the automotive industry, began his career at Markhams Garage at the age of 16 as a trainee, working his way up to managing director.

His passion for the industry has driven him to continuously seek ways to enhance customer service and create profit opportunities. Simon first discovered Cataclean at Automechanika Birmingham through a conversation with British Touring Car Championship (BTCC) driver, Dan Rowbottom. Encouraged, he connected with Cataclean Sales Director, William Jones, setting the stage for a collaboration.

Simon said: “As a huge BTCC fan, I made my way over to the NAPA stand to chat to Dan, who is part of the NAPA Racing UK Team. We were discussing his season and sponsors when Cataclean came up. He spoke to me about the brand and product, and it sounded like a fantastic opportunity for the business – and our customers!

“I saw Cataclean as a way of adding benefits to our services. During our service I thought it was a good idea to put a bottle of Cataclean in the tank, and it felt like we were giving the whole vehicle a good clean. It cleans the fuel system, sensors, and all the different bits and pieces that are affected by emission control devices.

“We use different additives for different jobs, but Cataclean’s fuel additive has become our go-to product. Its ‘pour and go’ catchphrase couldn’t be more accurate.”

“It’s about giving value to customers”

Initially, Markhams Garage used Cataclean to address MOT emissions failures and observed a high success rate, prompting broader use of the product. The simplicity and effectiveness of Cataclean has made it a staple in its services. Reportedly, customers have responded positively to the use of Cataclean, especially those who have passed emissions tests after its use. It has led to some of Simon’s customers purchasing Cataclean regularly to prevent future MOT failures.

He added: “It’s about giving value to our customers. We feel like we’re cleaning all the parts of the fuel system that get grimy and dirty. And we have some customers who come back every three months for a bottle of Cataclean!”

Simon revealed that Markhams Garage employs “effective strategies” to sell Cataclean, including a prominent display in the waiting room and leveraging Cataclean’s MOT guarantee.

Simon said: “Cataclean’s MOT guarantee means if a customer’s vehicle doesn’t pass emissions, Cataclean offers a refund for the product.”

What about the impact of EVs?

Despite the evolving landscape with the rise of EVs, Simon believes that Cataclean will remain relevant, particularly as the world prioritises cleaner air: “Using Cataclean means we can help support the reduction in emissions.”