How Vecta has boosted Carlac Ltd’s efficiency
Kerridge Commercial Systems is committed to equipping businesses with technology solutions that drive efficiency and growth. One example is its partnership with Carlac Ltd, a specialist coatings supplier with over five decades of industry expertise that has integrated Vecta into its operations alongside the Autopart ERP system.
This collaboration has reportedly streamlined its processes, improved sales intelligence and supported its digital transformation.
Founded in 1969, Carlac Ltd has evolved from a modest family-run business into a supplier of paint and refinishing materials. Headquartered in Leeds with additional branches in Manchester, Newcastle, Coventry and Livingston, Carlac Ltd employs over 100 staff members. Its network claims to ensure rapid delivery services, meeting customer needs with precision.
James Firth, Commercial and IT Executive at Carlac Ltd, commented: “We’ve experienced substantial expansion since starting and our business continues to adapt to prioritise our customers’ needs.”
Carlac Ltd began leveraging Vecta, the advanced business intelligence and CRM solution, over a decade ago. Prior to this, it faced challenges with managing sales data and customer interactions effectively.
The software is said to have introduced a future-proof approach to managing sales data and boosting overall efficiency for the company. Its analytics capabilities enable real-time tracking of sales performance and customer activity. This visibility is designed to allow the company to identify inactive accounts, monitor order frequencies and spot potential sales opportunities, facilitating more strategic targeting of new business and customer growth prospects.
It’s also said that Vecta’s diary functionality has improved activity tracking within the company. This tool provides records of team interactions and accomplishments, which the company says benefits both sales and technical teams.
James said: “It provides a solid backup and gives us peace of mind. It’s beneficial not only for our sales reps but also for our technical teams. We can access detailed records of team activities and accomplishments, which improves coordination and support.”
In addition to the diary functionality, Vecta’s sales intelligence features offer insights by analysing sales performance by territory and uncovering trends in customer purchasing patterns and product sales. For example, Vecta automatically highlights inactive accounts or where potential sales may be being missed, supporting more targeted sales strategies and efficient inventory management, according to the company.
The actionable insights derived from Vecta’s timely monitoring of customer purchase patterns and sales data are said to have enhanced decision-making and strategic planning. The ability to identify inactive and declining accounts and analyse sales trends and gaps has apparently empowered Carlac to make informed decisions and optimise sales efforts.
Carlac Ltd says it plans to continue its growth trajectory with Vecta as a part of its operations.
James added: “We envision Vecta being a key component of our business five years from now. As we expand further down south and explore new markets, we’re confident that Vecta will play a part as we take on new opportunities.”
Jayne Hill, Vecta Product Manager for the UK and Ireland, reflected on the partnership by saying: “Over the years, Vecta has evolved to meet changing market and sales needs and Carlac Ltd has fine-tuned its capabilities to support their own requirements. From supporting marketing and management, to enhancing sales efficiency and customer engagement, we’re pleased that Vecta has consistently contributed to their growth. This collaboration has streamlined their processes, enhanced their visibility of sales performance, and supported their digital transformation.”
