First Line has announced it will showcase its range of product lines and references at Automechanika Frankfurt.
With Borg & Beck focusing on export sales, the stand design will be concentrated on the Borg & Beck product portfolio, suitable for modern passenger cars, retro classics, light commercial vehicles, and trucks, at a newly located and designed stand.
The company will join a roster of established exhibitors, as Automechanika Frankfurt provides visitors with a first glimpse at the latest innovations from international key players in the automotive aftermarket, displaying new technologies and trends.
First Line Managing Director, Dan Joyner, said: “We’re delighted to be back attending trade exhibitions again after the break enforced by the COVID pandemic and look forward to being in a fresh new location.
“Our international sales teams will be coming together to represent Borg & Beck and our extensive product offering, covering 60 product lines and as many as 40,000 references for the current vehicle parc.
“The last couple of years have been challenging for the entire industry, and we’re looking forward to bringing examples of our high-end product lines to this international event, and meeting with our customers face-to-face once again. We’d encourage any of our distributors attending the show to book a meeting and enjoy our hospitality, by visiting the ‘Events’ section of our website.”
Visit First Line at Automechanika Frankfurt in Hall 3.1, Stand D11.
