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	<title>Ignition point Archives - Professional Motor Factor</title>
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		<title>Is the trade selling itself short?</title>
		<link>https://pmfmag.co.uk/opinion/is-the-trade-selling-itself-short/</link>
		
		<dc:creator><![CDATA[Joe Clarke]]></dc:creator>
		<pubDate>Tue, 03 Mar 2026 08:21:04 +0000</pubDate>
				<category><![CDATA[Counter View]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Aftermarket]]></category>
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		<category><![CDATA[Ignition point]]></category>
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		<guid isPermaLink="false">https://pmfmag.co.uk/?p=19567</guid>

					<description><![CDATA[<p><img width="300" height="200" src="https://pmfmag.co.uk/wp-content/uploads/2026/03/PMF-Jan-Counterview-main--300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="Is the trade selling itself short?" decoding="async" fetchpriority="high" srcset="https://pmfmag.co.uk/wp-content/uploads/2026/03/PMF-Jan-Counterview-main--300x200.jpg 300w, https://pmfmag.co.uk/wp-content/uploads/2026/03/PMF-Jan-Counterview-main--768x512.jpg 768w, https://pmfmag.co.uk/wp-content/uploads/2026/03/PMF-Jan-Counterview-main--765x510.jpg 765w, https://pmfmag.co.uk/wp-content/uploads/2026/03/PMF-Jan-Counterview-main-.jpg 800w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>Two independent aftermarket professionals argue it’s time for the industry to stop focusing on its problems and start proudly promoting its technology, talent and community strengths to drive growth in the future. Tim Benson – Oldfields Garage owner Does the industry do a good enough job of being positive about itself? I think we often ...</p>
<p>The post <a href="https://pmfmag.co.uk/opinion/is-the-trade-selling-itself-short/">Is the trade selling itself short?</a> appeared first on <a href="https://pmfmag.co.uk">Professional Motor Factor</a>.</p>
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