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	<title>First Line Archives - Professional Motor Factor</title>
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	<description>the only independent business publication exclusively targeting trade motor factors</description>
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	<title>First Line Archives - Professional Motor Factor</title>
	<link>https://pmfmag.co.uk/tag/first-line/</link>
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		<title>An overview of braking maintenance</title>
		<link>https://pmfmag.co.uk/features/first-lines-overview-of-braking-maintenance/</link>
		
		<dc:creator><![CDATA[Joe Clarke]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 07:48:47 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Brakes]]></category>
		<category><![CDATA[Brakes & Clutches]]></category>
		<category><![CDATA[Braking]]></category>
		<category><![CDATA[First Line]]></category>
		<category><![CDATA[Homepage Content]]></category>
		<category><![CDATA[Maintenance]]></category>
		<guid isPermaLink="false">https://pmfmag.co.uk/?p=20668</guid>

					<description><![CDATA[<p><img width="300" height="200" src="https://pmfmag.co.uk/wp-content/uploads/2026/09/AdobeStock_311331765-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="First Line&#039;s overview of braking maintenance" decoding="async" fetchpriority="high" srcset="https://pmfmag.co.uk/wp-content/uploads/2026/09/AdobeStock_311331765-300x200.jpg 300w, https://pmfmag.co.uk/wp-content/uploads/2026/09/AdobeStock_311331765-768x513.jpg 768w, https://pmfmag.co.uk/wp-content/uploads/2026/09/AdobeStock_311331765-765x510.jpg 765w, https://pmfmag.co.uk/wp-content/uploads/2026/09/AdobeStock_311331765.jpg 800w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>First Line Product Director, Kelvin Olds, provides an overview of braking maintenance. To begin his masterclass, he explains why failing to replace brake pads and discs together can lead to uneven wear and reduced braking efficiency. Kelvin began: “Brake pads naturally wear down over time, but if they are replaced without also installing new discs, ...</p>
<p>The post <a href="https://pmfmag.co.uk/features/first-lines-overview-of-braking-maintenance/">An overview of braking maintenance</a> appeared first on <a href="https://pmfmag.co.uk">Professional Motor Factor</a>.</p>
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		<title>The summer challenges on steering and suspension</title>
		<link>https://pmfmag.co.uk/features/the-summer-challenges-on-steering-and-suspension/</link>
		
		<dc:creator><![CDATA[Joe Clarke]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 07:34:36 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[First Line]]></category>
		<category><![CDATA[Homepage Content]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[Steering]]></category>
		<category><![CDATA[Steering & Suspension]]></category>
		<category><![CDATA[Suspension]]></category>
		<guid isPermaLink="false">https://pmfmag.co.uk/?p=20552</guid>

					<description><![CDATA[<p><img width="300" height="200" src="https://pmfmag.co.uk/wp-content/uploads/2026/09/AdobeStock_230821988-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="The summer challenges on steering and suspension" decoding="async" srcset="https://pmfmag.co.uk/wp-content/uploads/2026/09/AdobeStock_230821988-300x200.jpg 300w, https://pmfmag.co.uk/wp-content/uploads/2026/09/AdobeStock_230821988-768x512.jpg 768w, https://pmfmag.co.uk/wp-content/uploads/2026/09/AdobeStock_230821988-765x510.jpg 765w, https://pmfmag.co.uk/wp-content/uploads/2026/09/AdobeStock_230821988.jpg 800w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>First Line says the wounds of harsh winter conditions are showing in workshops. Successive years of heavy rainfall, combined with repeated freeze-thaw cycles, have accelerated road surface deterioration, leading to a rise in pothole-related damage. PMF asks Kevin Olds what the challenges are when cold and wet weather makes way for hotter and drier conditions. ...</p>
<p>The post <a href="https://pmfmag.co.uk/features/the-summer-challenges-on-steering-and-suspension/">The summer challenges on steering and suspension</a> appeared first on <a href="https://pmfmag.co.uk">Professional Motor Factor</a>.</p>
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		<title>Industry professionals that are making moves</title>
		<link>https://pmfmag.co.uk/features/industry-professionals-that-are-making-moves/</link>
		
		<dc:creator><![CDATA[Joe Clarke]]></dc:creator>
		<pubDate>Tue, 01 Sep 2026 07:34:23 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Careers]]></category>
		<category><![CDATA[Duckhams Oils]]></category>
		<category><![CDATA[First Line]]></category>
		<category><![CDATA[Homepage Content]]></category>
		<category><![CDATA[Motor Parts Direct]]></category>
		<category><![CDATA[Movers and shakers]]></category>
		<guid isPermaLink="false">https://pmfmag.co.uk/?p=20452</guid>

					<description><![CDATA[<p><img width="300" height="200" src="https://pmfmag.co.uk/wp-content/uploads/2026/09/Movers-and-Shakers-4-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="Industry professionals that are making moves" decoding="async" srcset="https://pmfmag.co.uk/wp-content/uploads/2026/09/Movers-and-Shakers-4-300x200.jpg 300w, https://pmfmag.co.uk/wp-content/uploads/2026/09/Movers-and-Shakers-4-768x512.jpg 768w, https://pmfmag.co.uk/wp-content/uploads/2026/09/Movers-and-Shakers-4-765x510.jpg 765w, https://pmfmag.co.uk/wp-content/uploads/2026/09/Movers-and-Shakers-4.jpg 800w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>PMF introduces this month’s movers and shakers, as they begin a new stage of their career.  Motor Parts Direct Motor Parts Direct has announced the appointment of Spencer Bell as its head of digital commerce. The move comes as the company “accelerates” digital growth and aims to deliver an industry-leading online customer experience. Spencer joins ...</p>
<p>The post <a href="https://pmfmag.co.uk/features/industry-professionals-that-are-making-moves/">Industry professionals that are making moves</a> appeared first on <a href="https://pmfmag.co.uk">Professional Motor Factor</a>.</p>
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		<title>Classic car part sales continue to grow</title>
		<link>https://pmfmag.co.uk/features/classic-car-part-sales-continue-to-grow/</link>
		
		<dc:creator><![CDATA[Joe Clarke]]></dc:creator>
		<pubDate>Tue, 30 Jun 2026 07:34:51 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Borg&Beck]]></category>
		<category><![CDATA[Classic car]]></category>
		<category><![CDATA[Classic Motoring]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[First Line]]></category>
		<category><![CDATA[Homepage Content]]></category>
		<category><![CDATA[Sales Growth]]></category>
		<guid isPermaLink="false">https://pmfmag.co.uk/?p=20155</guid>

					<description><![CDATA[<p><img width="300" height="200" src="https://pmfmag.co.uk/wp-content/uploads/2026/06/Jag-MkII-Parts-Close-No-Logos-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="Classic car part sales continue to grow" decoding="async" loading="lazy" srcset="https://pmfmag.co.uk/wp-content/uploads/2026/06/Jag-MkII-Parts-Close-No-Logos-300x200.jpg 300w, https://pmfmag.co.uk/wp-content/uploads/2026/06/Jag-MkII-Parts-Close-No-Logos-768x512.jpg 768w, https://pmfmag.co.uk/wp-content/uploads/2026/06/Jag-MkII-Parts-Close-No-Logos-765x510.jpg 765w, https://pmfmag.co.uk/wp-content/uploads/2026/06/Jag-MkII-Parts-Close-No-Logos.jpg 800w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>First Line reports that demand across its classic range continues to grow, reflecting the strength of the UK’s enthusiast market. Intriguingly, this growth is no longer limited to traditional heritage marques, the company reports. Through its Borg &#38; Beck brand, the company draws on more than 100 years of OE heritage supplying clutches to iconic UK marques, ...</p>
<p>The post <a href="https://pmfmag.co.uk/features/classic-car-part-sales-continue-to-grow/">Classic car part sales continue to grow</a> appeared first on <a href="https://pmfmag.co.uk">Professional Motor Factor</a>.</p>
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		<title>How are poor road conditions accelerating wear?</title>
		<link>https://pmfmag.co.uk/features/how-are-poor-road-conditions-accelerating-wear/</link>
		
		<dc:creator><![CDATA[Joe Clarke]]></dc:creator>
		<pubDate>Tue, 05 May 2026 07:31:45 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[First Line]]></category>
		<category><![CDATA[Homepage Content]]></category>
		<category><![CDATA[Road Conditions]]></category>
		<category><![CDATA[Steering]]></category>
		<category><![CDATA[Steering & Suspension]]></category>
		<category><![CDATA[Suspension]]></category>
		<category><![CDATA[Winter]]></category>
		<guid isPermaLink="false">https://pmfmag.co.uk/?p=19906</guid>

					<description><![CDATA[<p><img width="300" height="200" src="https://pmfmag.co.uk/wp-content/uploads/2026/05/AdobeStock_195502094-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="How are poor road conditions accelerating wear" decoding="async" loading="lazy" srcset="https://pmfmag.co.uk/wp-content/uploads/2026/05/AdobeStock_195502094-300x200.jpg 300w, https://pmfmag.co.uk/wp-content/uploads/2026/05/AdobeStock_195502094-768x512.jpg 768w, https://pmfmag.co.uk/wp-content/uploads/2026/05/AdobeStock_195502094-765x510.jpg 765w, https://pmfmag.co.uk/wp-content/uploads/2026/05/AdobeStock_195502094.jpg 800w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>The lasting effects of winter weather are making themselves felt this spring. Successive periods of heavy rainfall, repeated freeze-thaw cycles and worsening road degradation have accelerated pothole formation, according to First Line, contributing to more repair work. With steering and suspension systems bearing the brunt of this damage, First Line believes workshops are seeing an ...</p>
<p>The post <a href="https://pmfmag.co.uk/features/how-are-poor-road-conditions-accelerating-wear/">How are poor road conditions accelerating wear?</a> appeared first on <a href="https://pmfmag.co.uk">Professional Motor Factor</a>.</p>
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		<title>First Line helps equip workshops for EVs</title>
		<link>https://pmfmag.co.uk/new-products/first-line-ltd-is-helping-equip-workshops-for-evs/</link>
		
		<dc:creator><![CDATA[Joe Clarke]]></dc:creator>
		<pubDate>Wed, 25 Feb 2026 08:04:48 +0000</pubDate>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[New to range]]></category>
		<category><![CDATA[EV/Hybrid]]></category>
		<category><![CDATA[First Line]]></category>
		<category><![CDATA[Homepage Content]]></category>
		<category><![CDATA[Product range]]></category>
		<category><![CDATA[Products]]></category>
		<guid isPermaLink="false">https://pmfmag.co.uk/?p=19532</guid>

					<description><![CDATA[<p><img width="300" height="200" src="https://pmfmag.co.uk/wp-content/uploads/2026/02/First-Line-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="First Line Ltd is helping equip workshops for EVs" decoding="async" loading="lazy" srcset="https://pmfmag.co.uk/wp-content/uploads/2026/02/First-Line-300x200.jpg 300w, https://pmfmag.co.uk/wp-content/uploads/2026/02/First-Line-768x512.jpg 768w, https://pmfmag.co.uk/wp-content/uploads/2026/02/First-Line-765x510.jpg 765w, https://pmfmag.co.uk/wp-content/uploads/2026/02/First-Line.jpg 800w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>From its three established brands – First Line, Borg &#38; Beck and Key Parts – First Line Ltd is ensuring workshops and distributors are equipped to service the growing parc of electric and hybrid vehicles. With the market accelerating, the company has introduced more than 2,000 parts covering 360 EV applications, alongside an additional 4,000 ...</p>
<p>The post <a href="https://pmfmag.co.uk/new-products/first-line-ltd-is-helping-equip-workshops-for-evs/">First Line helps equip workshops for EVs</a> appeared first on <a href="https://pmfmag.co.uk">Professional Motor Factor</a>.</p>
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		<title>First Line Ltd is gearing up for a busy summer</title>
		<link>https://pmfmag.co.uk/features/first-line-ltd-is-gearing-up-for-a-busy-summer/</link>
		
		<dc:creator><![CDATA[Joe Clarke]]></dc:creator>
		<pubDate>Thu, 02 Oct 2025 07:36:31 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Borg&Beck]]></category>
		<category><![CDATA[Classic car]]></category>
		<category><![CDATA[First Line]]></category>
		<category><![CDATA[Homepage Content]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">https://pmfmag.co.uk/?p=18761</guid>

					<description><![CDATA[<p><img width="300" height="200" src="https://pmfmag.co.uk/wp-content/uploads/2025/09/First-line-main--300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="First Line Ltd is gearing up for a busy summer" decoding="async" loading="lazy" srcset="https://pmfmag.co.uk/wp-content/uploads/2025/09/First-line-main--300x200.jpg 300w, https://pmfmag.co.uk/wp-content/uploads/2025/09/First-line-main--768x513.jpg 768w, https://pmfmag.co.uk/wp-content/uploads/2025/09/First-line-main--765x510.jpg 765w, https://pmfmag.co.uk/wp-content/uploads/2025/09/First-line-main-.jpg 800w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>As the classic car season shifts into high gear, First Line Ltd is gearing up for a busy summer of servicing and restoration, with demand expected for its Borg &#38; Beck classic product range. The message to the trade is clear: now is the time to stock up. With thousands of classic vehicles set to ...</p>
<p>The post <a href="https://pmfmag.co.uk/features/first-line-ltd-is-gearing-up-for-a-busy-summer/">First Line Ltd is gearing up for a busy summer</a> appeared first on <a href="https://pmfmag.co.uk">Professional Motor Factor</a>.</p>
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		<title>First Line strengthens product offering</title>
		<link>https://pmfmag.co.uk/products/first-line-strengthens-product-offering/</link>
		
		<dc:creator><![CDATA[Kelly Newstead]]></dc:creator>
		<pubDate>Fri, 27 Jun 2025 07:35:28 +0000</pubDate>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[First Line]]></category>
		<category><![CDATA[Homepage Content]]></category>
		<guid isPermaLink="false">https://pmfmag.co.uk/?p=18150</guid>

					<description><![CDATA[<p><img width="300" height="200" src="https://pmfmag.co.uk/wp-content/uploads/2025/06/First-Line-Range-25-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="First Line strengthens product offering" decoding="async" loading="lazy" srcset="https://pmfmag.co.uk/wp-content/uploads/2025/06/First-Line-Range-25-300x200.jpg 300w, https://pmfmag.co.uk/wp-content/uploads/2025/06/First-Line-Range-25-768x512.jpg 768w, https://pmfmag.co.uk/wp-content/uploads/2025/06/First-Line-Range-25-765x510.jpg 765w, https://pmfmag.co.uk/wp-content/uploads/2025/06/First-Line-Range-25.jpg 800w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>First Line Ltd has strengthened its product offering with the introduction of 64 new-to-range parts. This latest expansion includes additions in steering and suspension, driveshafts, cooling, and more, reflecting the company&#8217;s dedication to providing options for both modern and classic vehicles. In steering and suspension, notable introductions include FDL7695, a front stabiliser link for left ...</p>
<p>The post <a href="https://pmfmag.co.uk/products/first-line-strengthens-product-offering/">First Line strengthens product offering</a> appeared first on <a href="https://pmfmag.co.uk">Professional Motor Factor</a>.</p>
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		<title>First Line extends product range</title>
		<link>https://pmfmag.co.uk/products/first-line-extends-product-range/</link>
		
		<dc:creator><![CDATA[Kelly Newstead]]></dc:creator>
		<pubDate>Mon, 09 Jun 2025 07:31:54 +0000</pubDate>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[First Line]]></category>
		<category><![CDATA[Homepage Content]]></category>
		<guid isPermaLink="false">https://pmfmag.co.uk/?p=18073</guid>

					<description><![CDATA[<p><img width="300" height="200" src="https://pmfmag.co.uk/wp-content/uploads/2025/05/First-Line-Product-Range-25-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="First Line extends product range" decoding="async" loading="lazy" srcset="https://pmfmag.co.uk/wp-content/uploads/2025/05/First-Line-Product-Range-25-300x200.jpg 300w, https://pmfmag.co.uk/wp-content/uploads/2025/05/First-Line-Product-Range-25-768x512.jpg 768w, https://pmfmag.co.uk/wp-content/uploads/2025/05/First-Line-Product-Range-25-765x510.jpg 765w, https://pmfmag.co.uk/wp-content/uploads/2025/05/First-Line-Product-Range-25.jpg 800w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>First Line Ltd has introduced 82 new parts to its product range. This latest update includes 34 drive shafts, 16 cables, 12 hoses, nine steering and suspension components, eight friction parts, two filters and one wheel bearing. Standout products in the steering and suspension range include First Line part number FTR6291, a left/right rack end ...</p>
<p>The post <a href="https://pmfmag.co.uk/products/first-line-extends-product-range/">First Line extends product range</a> appeared first on <a href="https://pmfmag.co.uk">Professional Motor Factor</a>.</p>
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		<title>What&#8217;s included in First Line Ltd&#8217;s product expansion?</title>
		<link>https://pmfmag.co.uk/products/whats-included-in-first-line-ltds-product-expansion/</link>
		
		<dc:creator><![CDATA[Lydia Procter]]></dc:creator>
		<pubDate>Wed, 05 Feb 2025 08:11:27 +0000</pubDate>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[First Line]]></category>
		<category><![CDATA[Homepage Content]]></category>
		<guid isPermaLink="false">https://pmfmag.co.uk/?p=17097</guid>

					<description><![CDATA[<p><img width="300" height="200" src="https://pmfmag.co.uk/wp-content/uploads/2025/01/First-Line-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="First Line" decoding="async" loading="lazy" srcset="https://pmfmag.co.uk/wp-content/uploads/2025/01/First-Line-300x200.jpg 300w, https://pmfmag.co.uk/wp-content/uploads/2025/01/First-Line-768x512.jpg 768w, https://pmfmag.co.uk/wp-content/uploads/2025/01/First-Line-765x510.jpg 765w, https://pmfmag.co.uk/wp-content/uploads/2025/01/First-Line.jpg 800w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>First Line Ltd. has revealed 35 new parts to its product portfolio, further enhancing its offering in the automotive aftermarket. This includes 11 driveshafts, nine new steering and suspension components, seven friction parts, four filters, and two cables and cooling solutions. The company revealed each is designed to meet the rigorous demands of modern vehicles ...</p>
<p>The post <a href="https://pmfmag.co.uk/products/whats-included-in-first-line-ltds-product-expansion/">What&#8217;s included in First Line Ltd&#8217;s product expansion?</a> appeared first on <a href="https://pmfmag.co.uk">Professional Motor Factor</a>.</p>
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