What keeps customers coming back to your counter? How do you convert them from new to regulars? With workshops, like many businesses, likely feeling the squeeze from many directors, Draper Tools believes understanding customer loyalty has never been more critical. Loyalty, much like reputation, must be earned daily and maintained. Whilst competitive pricing and solid ...

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Draper Tools is proud to announce it has raised £3,950 for Ben, the automotive industry charity, following the success of its 2025 Tool Advent Calendar. The calendar, which featured a high-octane design of Father Christmas at the Santa Pod drag strip, offered 24 days of essential tools to open in the countdown to Christmas. For ...

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While parts and lubricants may be the mainstay of your sales, there can be additional profit opportunities to be had from broadening and diversifying your offering – and Draper Tools is helping its customers look beyond their traditional stock list in order to find new avenues for growth, extend their range and create cross-selling opportunities. ...

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Draper’s automotive sales manager, Paul Middlemiss, highlights some categories that the company is confident will deliver tangible returns on investments for workshops. The adage ‘time is money’ rings truer than ever. For your workshop customers, every minute saved on a job translates into increased profitability and, ultimately, greater customer satisfaction. You hold the key to ...

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