Rising costs – especially utility bills, national insurance and the minimum wage – will continue to be felt this year. Keeping costs under control remains a challenge, especially with margins already cut to the bone – does this mean you should scale back brand operations because the hill is too big to climb? According to ...

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Your brand isn’t your logo – it’s your reputation, according to author Dee Blick. It’s what customers say about you when you’re not in the room. Build trust, consistency and service excellence, and you’ll create a brand customers choose, even when competitors come calling. Occasionally, I hear a business owner saying: “I’ve got my brand ...

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Regular readers of PMF will recognise the name Dee Blick. A marketer, author and columnist of the magazine itself, here she reveals the name and topics of her latest book – which might include some tips useful for your business and brand. Q. Dee, it’s your first marketing book in 10 years – what inspired ...

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