Ivor Searle has introduced an online sales incentive programme for UK motor factors as part of the company’s growth strategy.
The company’s Commercial Director, David Eszenyi, said: “The new platform will enable us to keep factors up to date through direct communication.”
Developed in conjunction with specialist customer loyalty solutions provider, Incentivesmart, ‘Ivor Searle Rewards’ is aimed at increasing the remanufacturer’s brand engagement with its network of motor factor branches across the UK.
Factor staff that sign up will be able to accrue points based on sales of eligible Ivor Searle products, which can then be redeemed to receive rewards such as retail merchandise, entertainment, and travel and experiences. The programme will also provide regular product and technical information as well as promotions, whilst rewarding members for the time invested in engaging with the platform.