Technicians will now be able to access a full range of FRAM filters at Midwest Motor Factors and Monmore Auto Parts.
With five branches throughout the West Midlands, Midwest Motor Factors and Wolverhampton-based Monmore Auto Parts have added more than 1000 references into stock at each branch.
As part of a promotional campaign, the motor factors visited a number of local garages in the FRAM Ferrari 458 Italia, to raise awareness that they now stock the original equipment brand, all while following social distancing guidelines.
FRAM and Midwest representatives used the occasion to thank customers for their support and provided technicians with giveaways and merchandise.
To launch the FRAM brand to garages in the area, Midwest and Monmore will also be running a number of promotions including a scratch card promotion, which offers a chance to win £250 Love2shop vouchers, t-shirts and confectionery.
Craig McCracken, Group Factor Manager for Midwest and Monmore Auto Parts, said: “The motor factor teams and FRAM representatives have worked tirelessly to launch the FRAM brand in the local area. During such a difficult time, the eye-catching launch involving the Ferrari provided some much-needed light relief for independent garages, while at the same time familiarising themselves with the latest market leading brand available from us.”