Airtex has announced the growth of its marketing activity by launching initiatives for workshops and factors.
Launched more than 85 years ago in 1935, Airtex is a dedicated original equipment (OE) manufacturer. Based in Zaragoza, between Barcelona and Madrid, the fully ISO certified 13,000sqm plant employs almost 150 staff and has the capacity to produce in excess of five million water pumps every year.
It also supplies a range of vehicle manufacturers, including brands such as Ford, Volkswagen Audi Group, Land Rover, GM and PSA.
The aftermarket range encompasses fuel pumps, water pumps and water pump kits, which include an OE belt, manufactured in Italy by a recognised OE supplier.
Now, the company is looking to engage with workshops as much as possible, by offering technical support, incentive and giveaway promotions to reward loyal customers. This will include introducing branded workwear, increasing its YouTube channel to assist technicians with fitting videos, and updating the Airtex website in a bid to make it more user friendly.
Group Brand & Marketing Manager (Europe), Sam Robinson, said: “Although Airtex products have been ever-present in the market, in recent years we have focused on our core OEM and OES business.
“However, as technicians are increasingly savvy when considering aftermarket options and are looking at the longevity and specification of parts, the Airtex product comes into its own. Due to our constant research and development Airtex water pumps, distribution kits, and fuel pumps provide them with the OE quality products they seek, backed up with our three year warranty. As a result, we believe now is the right time to reinvigorate our market presence and give technicians the opportunity to choose Airtex for their water and fuel pump replacement needs.
“We have decades of experience supplying the most prestigious vehicle manufacturers and aftermarket brands with premium quality pumps, and we’re thrilled to now be introducing even more technicians to the Airtex brand and giving them the confidence to supply and fit Airtex products.”