Trico shares developments on Flex range

PMF speaks to Trico’s Ana Loscos and Sam Robinson about the improvements made to the company’s Flex range. The pair discuss the assistance that Trico is offering its network of factors to promote the range.

In order to offer increased vehicle coverage, Trico has reinvented its Flex range. Not only does the company insist that the range now applies to an even larger array of vehicles, but it is said to provide workshops and stockists with the very latest in wiper blade technology.

First launched in 2013, Trico Flex has become one of the manufacturer’s most successful aftermarket products, with more than 20 million units sold worldwide in 2019. Trico largely attributes this success to the range covering 95% of the vehicle parc, with this coming from just 14 part numbers, leading to minimal stock investment.

The company claims that the Flex range allows consumers to step-up from the conventional wiper blade to premium beam blade technology – but at a reasonable price.

Now, the Flex range has been rejuvenated by increasing vehicle coverage even further – including the latest fitment for late Mercedes A-Class, BClass and C-Class models. Trico also adheres to packing the range with ‘exclusive invention’.

For example, the Flex range has incorporated the company’s Trico SYNCTM connection system, whereby five clips cover the nine most popular wiper arm types, which can be added or removed in just one second. On top of this, the range utilises newly-designed laser cut beam technology in order to aid pressure distribution.

In response to customer feedback, Trico has developed a new ‘top mount’ retro-fit connection system to upgrade older style conventional blades to modern beam technology.

‘Stockists will be offered everything they need’

The company’s network of stockists will be offered retail support to give them the ammunition they require to promote the new Flex blade, including in-store posters, promotions and sales support activities, such as giveaways and point of sale material.

Trico’s Europe Marketing and Sales Director, Ana Loscos, commented, “The development of Trico Flex demonstrates how the company is committed to providing our customers with a product range that is appropriate for the vehicle parc and enables them to grow their sales.

We know this is a much-loved wiper blade among our network of stockists and their customers, so we’ve made sure this is a significant upgrade more than befitting of their expectations.”

The company’s Senior Brand and Product Manager, Sam Robinson, added, “Trico is at the forefront of wiper blade technology and boasts an excellent track record in bringing new products to market.

The Flex wiper blade has been one of our best innovations, and its overhaul means it will continue to lead the multi-clip wiper market for many years to come, and give both stockists and technicians an excellent offering to sell.”