The Wheelwright Approach

The Wheelwright Approach

Known in the automotive accessory market for its alloy wheel offering, Wheelwright is setting its sight on motor factors to stock its new RoadHero space saver wheel kit. Before launching into the specifics of this latest product release, PMF finds out a little more about the company.

Wheelwright Ltd is a long established alloy and steel wheel distributor. With over 30 years’ experience in the business, it now operates out of a purpose built warehouse facility in Gillingham, Kent. The company supplies automotive retailers with what it claims to be the largest choice of wheel styles available from one supplier.

The wheel and tyre specialist offers a selection of top quality alloy wheel brands, including: Calibre, Momo, AEZ, Dotz, Dezent, DRC and 7Twenty. Its range has also expanded to include KFZ steel wheels, a range that is particularly suited for the winter market.

Formerly a subsidiary of the Alcar Group and still intrinsically linked to the European HQ of Alcar, Wheelwright looks to offer an excellent standard of product, service, and aftersales support to motor factors in the UK. Using a range of couriers, the company has the ability to supply a next working day delivery service to the majority of the UK, whilst also being able to reach out to pan- European customers.

The company has a B2B website portal that is easy to navigate and uses a comprehensive vehicle database system that lists manufacturer and model information for a selected range of wheels in the correct size, width and PCD (Pitch Circle Diameter). The portal also provides access to Wheelwright’s regularly updated stocklist, stock images and newsletters.


From 2012, TPMS (Tyre Pressure Monitoring System) has become standard on all new vehicles, which means an increasing number of these vehicles fitted with sensors now need TPMS maintenance or replacement sensors. Wheelwright can cater for this increased demand in TPMS solutions.

Over 2018, TPMS sales have been increasing month on month, which puts Wheelwright in a position to capitalise through its sensors, diagnostic tool solutions, service parts and TPMS training. These increased sales may have come about due to the lithium ion batteries inside the sensors. The batteries last seven years on average, and given that TPMS was introduced at OE level in 2012, they are coming to the end of their life.


RoadHero is a space-saving wheel kit featuring a wheel, tyre, jack and brace, all packaged in a simple and tidy bag. The idea for the product sprouted from a high demand of new vehicles lacking spare wheels, due to regulation changes and an attempt to save weight and space. Wheelwright is the sole UK distributor of RoadHero space saver wheel kits.

For more information on RoadHero or any other product range supplied by Wheelwright, click here.   

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