With the digital age well underway, it is especially important to keep up to date with the latest online tools. In this case, the resource in question is aimed at helping factors to provide the optimal service to garages.
Pro-Align recently launched a brand-new website that is designed to transform and enhance the online experience of workshops across the UK.
Featuring a modern, clean design, the company claims that its new platform puts customers at the heart of the online journey by providing easier navigation, a fully integrated experience and product recommendations based upon their specific business type.
“With such a comprehensive product line-up available to choose from, it’s important that workshops select the most appropriate equipment for their individual needs, helping them to capitalise on their own unique business circumstances,” commented Wayne Tulip, Pro-Align’s Marketing Manager. “Our new website is designed to help them achieve this by recommending the most suitable solutions to match their needs and business type. What’s more, we’ve greatly enhanced the design and navigation of the site so that it’s a much more user-friendly experience.”
In addition to detailing what the company labels as one of the most comprehensive ranges of wheel servicing equipment in the market, Pro-Align’s new website highlights its ability to make a real difference to workshop customers through its ‘Supply, Maintain, Grow’ ethos. This philosophy outlines the company’s levels of support and commitment to its customers through activities such as in-house equipment installation, a unique two-day breakdown attendance guarantee, and training vouchers for its IMI approved training courses.
When it comes to choosing between different pieces of workshop equipment, Pro-Align has added a brand-new comparison tool which allows visitors to assess the key attributes and capabilities of a number of systems, in an easy-to-understand, side-by-side visual format.
With content being so fundamental to the success of modern websites, Pro-Align regards its new site as the perfect platform for future content to support and assist workshops. Videos are now available on most product pages and training courses can be booked directly from the website. Workshops can also sign-up to receive tailored news from Pro-Align directly to their inbox.
“Whether you’re an independent tyre shop or a multi-site franchise dealership chain, it’s now much easier for you to see which Hunter workshop systems can best support you in your business growth,” Wayne added. “We’d encourage all workshops to take a look and see how we can help to play a pivotal role in growing your business.”
To conclude, Wayne said, “Factors are often asked for their opinion not only on the best replacement parts for a car, but also the best equipment for a workshop. With the new added functionality on our website of recommending specific systems, depending upon the type or size of the workshop, factors will have access to even clearer information, helping them to provide even more useful recommendations than ever before.”