Tailoring Customer Needs

Tailoring Customer Needs

When providing a product or a service, the customer is the number one priority. With this in mind, Platinum International ensures that it creates a bespoke service to suit the needs of each of its customers.

When working closely with motor factors and group members, Platinum says its objectives are simple:

• To be an easy company to do business with;
• To help members grow and increase profitability of their battery and lubricants programme.

The company says its first step is to gain a full understanding of the customer’s current battery and lubricants business, in order to identify specific areas and actions to grow volume, improve sales mix and, therefore, increase profitability.

By analysing the product mix, Platinum can then actively work through training and the use of its Connect portal to ensure that the correct batteries are fitted and that the correct lubricants are used at all times. The company will appraise a business by looking at multiple factors, for example, mix of budget sales vs premium sales and number of garages buying and not buying products from it to tailor a profit development plan.

Coverage & availability

Platinum claims that its logistical solution enables it to have 97% UK coverage and a 99.8% all year round battery and lubricant availability. This, coupled with a next day delivery, no minimum order quantity and no minimum order value, gives customers the opportunity to reduce investment by carrying up to 50% less stock. The company says this ultimately results in fresher stock, higher stock turn and reduced number of returns. Additionally, help is provided to gain increased volume of sales from existing customers, expanding share of wallet and improving sales mix with existing clients.

Platinum says it prides itself on supporting ‘sell-through’ to garages and helping customers grow sales volume and values of batteries and lubricants.

Some examples of what it can provide are:

  • Van livery
  • Promotional stand
  • Hospitality
  • Bespoke flyers/brochures/web banners – Platinum’s in-house marketing team will develop marketing campaigns to assist growth.
  • Clothing
  • Shop signage
  • Online portal
  • Garage workouts – Platinum partakes in over 250 workout days a year, equating to 3,000 garage visits on behalf of its customers.
  • Sales training – Focusing on ‘upselling’ premium products, the extra revenue that scrap batteries can bring and how fitting the correct battery and using the correct engine oils can reduce warranty rates.
  • Promotions
  • Shows & events.

For more information from Platinum, click here.

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